Dean Foods Launches Swiss Premium Tea Across the US

It provides tea drinkers with a natural source of antioxidants that may help increase the body’s protection against free radical damage and support good health.

02/06/09 Dean Foods has launched Swiss Premium Tea – available in gallon and half-gallon jugs, as well as single-serve pints. It’s available in an array of flavours, including regular and diet with lemon, sweetened tea/southern style and green tea with ginseng and honey.

According to Dean Foods: “Approximately 85% of tea consumed in the US is iced, and Swiss Premium Tea is the natural beverage choice for the entire family. It’s a great alternative to sugary beverages because it doesn’t contain high fructose corn syrup, artificial flavours or preservatives. It provides tea drinkers with a natural source of antioxidants that may help increase the body’s protection against free radical damage and support good health.”

“To date, Swiss Premium Tea has only been marketed in a number of select markets, yet it’s ranked as the third top-selling brand in the country,” said Rick Zuroweste, senior vice president and chief marketing officer for Dean Foods, owners of the Swiss Premium Tea brand.

“Added to that, tea consumption has doubled nationally over the past decade,” he added. “For these reasons, we see tremendous growth and refreshment opportunities by introducing the Swiss Premium Tea brand to a national audience.”