CRP Print and Packaging and Miller Brands UK Develop Beer Cooler Pack

13 May 2013 --- Following extensive product development, Miller Brands UK (a subsidiary of global brewer SABMiller plc) launched this month a corrugated beer case for Miller Genuine Draft that expands when opened and holds ice to chill bottles before drinking.

The easy to open one piece design splays open to create a water resistant ice bucket, providing a secondary use for the beer case that is ideal for sharing occasions.

Developed in conjunction with CRP Print & Packaging, one of Europe’s leading independent specialist packaging groups, the 18 bottle ‘cooler box’ was launched into retailers in Spring.

CRP Sales Manager, Matthew Watts said: “The development of this innovative pack which uses specialised water resistant papers, required an extended product development phase including technical and design expertise. The inside of the pack has a laminated waterproof barrier and is externally litho printed with an aqueous varnish.

“One of the key challenges to overcome in designing this pack was to ensure the pack could be 100% recyclable. The consumer interaction is intuitive with the case opening to reveal a void around the product for filling with ice.”