Barentz Europe Changes Name to Barentz International
14 May 2013 --- Barentz Europe has announced a name change to better reflect it business activities across continents. “Changing the name Barentz Europe into Barentz International has been inevitable for a while” says Hidde van der Wal, CEO of Barentz International.
“Since 2012 we have had business operations in Asia, which generated a substantial amount of our turnover. In addition to recent strategic partnerships and take over’s, we have recently acquired a financial stake in lanolin provider NKC, which gives us a foothold in North America. This latest development made us decide that the addition Europe to our brand name doesn’t truthfully reflect who we are anymore.”
Pavel Kratochvil, Executive Vice President of Barentz International ads: “We continue to grow organically, through strategic partnerships and joint ventures and will continue to do that on an international scale. Although our heritage and a substantial amount of our turnover originates in Europe, we are growing fast into the Asian territories. With BRCS, our strategic partnership with Ravago, we are also very active in the Middle East and in Africa.”
Barentz has grown substantially in the last couple of years. In 2010 Barentz reported a turnover of 724 million Euro. In 2012, Barentz realized a group turnover of 850 million Euro, expecting to hit the 1 billion mark in 2014.
