Crisp Sensation Coating Technology Now Available in US

05 Nov 2014 --- After a successful launch on the European market, Crisp Sensation Holding S.A. is bringing its breakthrough technology to the US. The company’s outstanding technical process for frozen and chilled crumb-coated snacks achieves extraordinary results with any preparation method.

US manufacturers who want to benefit from the technology can do so via a licensee partnership with Crisp Sensation. With its newly opened subsidiary in Chicago Willis Tower, Crisp Sensation S.A. is demonstrating the importance it places on the US market.

A true innovation, Crisp Sensation’s patented technology opens up new possibilities for product positionings as well as for development of completely new markets for both retail and food service providers – either with the creation of exciting new products or an optimization of existing lines. Using the Crisp Sensation technical process and coating, deep-frozen and chilled snacks come to life and convince with their extraordinary “crispy on the outside, juicy on the inside” taste experience as well as with their quick and easy preparation and an outstanding nutritional profile, which can contain far less fat than alternative crumb-coated snacks.

For Crisp Sensation, crossing the Atlantic has been a journey that required considerable preparation: In addition to substantial investments in a comprehensive business infrastructure, Crisp Sensation has attracted a Senior Manager with long-standing experience and an impressive track record in the US. A strategic alliance with leading product development company CSSI of Chicago, Ill., will also enable Crisp Sensation to offer valuable development and implementation support to its US licensees.

Besides superior crispiness, Crisp Sensation technology brings further advantages to crumb-coated foods: once reheated, the products will remain crisp and juicy for up to three hours in regular holding units. These benefits open obvious doors for fast food outlets, caterers, airlines, railway companies, service stations and cinemas: With their easy preparation and ability to be kept warm for hours without loss of quality, periods of high and low demand can equally be handled easily. Moreover, Crisp Sensation snacks can contain significantly less fat than alternative products depending on the application. This important health benefit is made possible by the patented crumb’s lower fat uptake during the manufacturing process as well as the fat-free way in which the finished snacks can be prepared. All of these properties make Crisp Sensation snacks 100 percent premium – allowing manufacturers to make excellent margins.

Crisp Sensation Holding S.A. offers its technology to all of its licensees as part of a long-term partnership that includes expert support in product development and implementation. As part of this, the Crisp Sensation co-branding logo provides an on-pack endorsement, giving consumers a guarantee that they are about to enjoy a premium quality snack with a crispy bite and a succulent core – which contains a lot less fat than they might expect. Whether it’s food service or retail products, Crisp Sensation technology offers manufacturers an easy way to target new markets with products of convincing quality, easy preparation and excellent margins. First products are already on the European market, with many more scheduled to launch soon.