CP Kelco launches new global brand strategy, focuses on “Unlocking Nature-Powered Success”

18 Mar 2019 --- CP Kelco, a leading global producer of specialty hydrocolloid solutions, has launched a new global brand strategy and redesigned website as part of the company’s continued focus on “high-quality, nature-based ingredients, innovation and customer collaboration.”

The new brand was unveiled today, inspired by the company’s brand essence: “Unlocking Nature-Powered Success.”

CP Kelco has over 85 years of experience working with food, beverage, consumer and industrial products manufacturers worldwide. Their key product lines are gellan gum, pectin, xanthan gum, carrageenan, diutan gum, cellulose gum/CMC, refined locust bean gum and microparticulated whey protein concentrate, as well as other unique biopolymers.

CP Kelco has launched a new global brand strategy and redesigned website as part of the company’s continued focus on “high-quality, nature-based ingredients, innovation and customer collaboration.”“We have always been proud of our commitment to quality, our focus on ingredients that are derived from nature, and our passion for helping customers create successful products for markets and consumers around the world,” says Didier Viala, president of CP Kelco. 

“Our new brand strategy and website capture CP Kelco's purpose, passion and positioning, and will enable us to increase the company’s visibility among decision makers and opinion leaders in the key industries and markets we serve,” he adds.

The redesigned CP Kelco website provides updated content about the company’s products and applications, as well as information on the company’s global heritage and focus on sustainability.

In addition, CP Kelco will launch a brand awareness campaign in late March, highlighting new CP Kelco content resources addressing texture trends, protein trends, clean label solutions and the power of sustainability.

CP Kelco positions itself on the following platforms:

• Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
• Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the-art R&D facilities.
• Sustainability. Committed to providing responsibly sourced and produced ingredients.
• Market Insights. Understands market and consumer trends to help customers create relevant and innovative products.

Last week CP Kelco announced plans to invest to increase its pectin production capacity at its Limeira, Brazil facility by 10 percent. This investment will enhance the market supply of pectin by the end of 2019.