CP Kelco expands distribution relationship with Azelis in EMEA
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29 Oct 2021 --- CP Kelco is expanding its distribution relationship with Azelis in Europe, the Middle East and Africa (EMEA). The new distribution scope names Azelis as the exclusive distribution partner of CP Kelco across numerous countries and market segments, strengthening their global partnership.
Stephen Sullivan, head of global distribution excellence at CP Kelco, tells FoodIngredientsFirst that this agreement is part of CP Kelco’s business strategy, focused on fine-tuning its go-to-market approach.
He names channel partners as a critical component to understanding and delivering a personalized customer experience.
“As our eyes and ears in many different regions, a distributor brings unique, ground-level understanding of local markets and consumer trends. This creates an important infrastructure opportunity to develop and refine solutions our customers value.”
Azelis will become the exclusive distribution partner in Algeria, Libya and Northern Ireland for all applications from November 1. And from January 1, 2022, Azelis will be the exclusive distribution partner of CP Kelco in Belgium for all applications, and in Russia for Food & Health in addition to the previous appointment in Consumer and Industrial (C&I) segments.
CP Kelco and Azelis’ latest distribution agreements build upon their global partnership.Under the latest agreements, Azelis will distribute CP Kelco’s product lines for C&I and Food applications. These include Genu Pectin, KelcoGel Gellan Gum, Genu Carrageenan, Keltrol Xanthan Gum, Kelco-Vis Diutan Gum (excluding personal care and construction applications), Cellulon Fermentation-Derived Cellulose (excluding personal care applications) and the newest addition, Nutrava Citrus Fiber.
Furthering the relationship
Azelis’ local sales coverage, growth track record and industry-dedicated laboratory network, all steered by regionally based teams, position Azelis as a distributor of choice for CP Kelco to enhance business activities.
Didier Viala, president of CP Kelco, comments: “Azelis’ customer intimacy and market knowledge across these markets give us all the confidence to keep moving forward with them as our partner in these countries.”
“We are proud to have the continued trust and support of CP Kelco,” adds Dr. Hans Joachim Mϋller, group CEO at Azelis.
“Their eco-friendly range is a significant and impactful addition to our portfolio across these countries, and our continuously strengthening relationship allows for fast implementation with our teams.”
Building on a global partnership
The latest distribution agreement comes following a slew of distribution partnerships between CP Kelco and Azelis this year.
Earlier this year, Azelis was appointed as the exclusive distribution partner in South Africa, Nigeria, Ivory Coast, Ghana and Senegal.
In October, Azelis was appointed the exclusive distribution partner in Egypt, as well as certain territories within the Middle East, including Saudi Arabia, Lebanon, UAE, Qatar, Jordan, Kuwait, Bahrain, Oman and Iraq for the Food & Health market segment.
Edited by Missy Green
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COMPANY DETAILS
Cumberland Center II
3100 Cumberland Blvd, Suite 600
Atlanta, GA 30339
United States
www.cpkelco.com
Tel: 1 (678) 247-7300
Fax: 1 (678) 247-2797ACTIVE CATEGORIES
CP Kelco is a nature-based ingredient solutions provider with over 85 years of experience working with food, beverage and consumer product manufacturers worldwide. We unlock nature-powered success by applying ingredient innovation and problem solving that leverages our regional insights and addresses consumer trends. Our key product lines are gellan gum, pectin, xanthan gum, carrageenan, refined locust bean gum, microparticulated whey protein concentrate and our newest ingredient, citrus fiber.
Why CP Kelco
- Unique Portfolio. Produces extensive range of high-quality, plant-based and fermentation-derived ingredients to formulate tailored solutions.
- Technical Excellence. Offers strong collaboration with a global team of scientists and applications experts, leveraging our regional state-of-the art R&D facilities.
- Sustainability. Committed to providing responsibly sourced and produced ingredients.
- Market Insights. Understand market and consumer trends to help customers create relevant and innovative products.
Headquartered in Atlanta, Georgia, CP Kelco serves more than 100 countries with manufacturing facilities in the US, Brazil, Denmark, Finland, Germany and China, and commercial offices around the globe. Learn more about CP Kelco’s innovative solutions at www.cpkelco.com.
CP Kelco’s extensive portfolio of products includes brands that offer consistently high performance in food and beverage applications. These products are most often used for viscosity modification, thickening, suspension, stabilization and gelation.
GENU® Pectin – Polysaccharide derived from naturally occurring structural components in fruits and vegetables. CP Kelco pectin is made primarily from citrus peels and sugar beets.
NUTRAVA® Citrus Fiber – Made from intact citrus peels, this next-generation functional fiber offers gelling, thickening, stabilizing and water-binding capabilities and may be used to replace starch, eggs or oil in many recipes. Key applications include fruit-flavored drinks, drinking yogurts, dressings, condiments, sauces, bakery, meats and soups.
KELTROL® Xanthan Gum – Produced by commercial fermentation of the bacterium Xanthomonas campestris. Widely used for thickening and stabilizing.
KELCOGEL® Gellan Gum – Polysaccharide that creates an innovative, highly pseudoplastic “fluid gel” suspension system which functions with minimal viscosity.
GENU® Carrageenan – Sulphated polysaccharides extracted from certain species of red seaweed. Carrageenan allows formulators to create textures ranging from free-flowing liquids to solid gels.
SIMPLESSE® Microparticulated Whey Protein Concentrate – Whey protein processed to decrease tendency to aggregate and gel upon heating. Provides emulsion and foam stabilization, heat and pH stability, texture, creaminess and smoothness in a wide range of full-fat and low-fat applications.
