CP Kelco and Azelis extend distribution agreement for India, Indonesia, Malaysia and Thailand
25 Jun 2021 --- CP Kelco has extended its distribution relationship with Azelis in India, Indonesia, Malaysia and Thailand. The new distribution agreement marks an “important milestone” in the strong and continuously developing collaboration between the companies globally.
Azelis’ local sales coverage, growth track record and laboratory network, all steered by regionally based teams, position Azelis as a distributor of choice for CP Kelco to enhance business activities in India, Indonesia, Malaysia and Thailand.
Azelis has grown exponentially in Asia Pacific and expanded its presence from three countries in 2012 to 12 today: Australia, China, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand and Vietnam.
Distribution ranges
Azelis will distribute the complete range of CP Kelco’s products, including Genu Pectin, Kelcogel Gellan Gum, Genu Carrageenan, Keltrol Xanthan Gum, Cellulon Fermentation-Derived Cellulose and, the newest addition, Nutrava Citrus Fiber.
Effective July 11, in India, Azelis will cover the market of Food; in Malaysia, Food and Consumer & Industrial (C&I); and in Indonesia (C&I), in addition to the existing Food appointment.
Effective August 1, Azelis will cover C&I application segments in Thailand.
“CP Kelco sees tremendous opportunity around the world to create alliances that can build exceptional customer experiences,” says James Schkade, senior vice president, global commercial at CP Kelco. 
CP Kelco’s product range is a significant addition to Azelis’ portfolio.
“We are continuously looking at ways to collaborate with companies that support not only our culture of customer success but also our ambitious growth goals. Expanding our alliance with Azelis in these countries is an exciting step forward.”
Continuing relationships
Laurent Nataf, president and CEO of Asia Pacific at Azelis, adds, “The expansion is a great recognition of the trust and confidence our valued principal CP Kelco puts into us. Our goal is to deliver from the start the very best service to existing and new customers while reducing complexity for CP Kelco.”
CP Kelco will continue distributing its products in other market segments through continuing relationships.
In India, Signet Corporation will continue servicing CP Kelco products in the pharmaceutical and excipient markets, and Burzin & Leons will continue distributing the products in the market’s consumer and industrial segments.
In Thailand, Winner Group will also continue representing CP Kelco in the food and nutrition segments.
Last month, Azelis increased the scope of its distribution agreement with Roquette for its food product range in China.
Additionally, CP Kelco recently inaugurated a new global innovation center in the US, designed as an open, collaborative space for scientists and customers. The Atlanta-based operation will focus on fermentation-derived functional ingredients that are tipped to play a vital role in the alternative protein and prebiotic space.
Edited by Elizabeth Green
