Corbion to Handle Sales and Marketing of Key BASF Products in North America
01 Dec 2016 --- Corbion is to carry out the sales and marketing activities of two key products manufactured by BASF. The Dutch-based provider of bio-based products made from renewable resources will be responsible for sales and marketing of BASF’s Spongolit aerating emulsifiers and Lamequick whipping agents in North America.
"Through its partnership with Corbion, BASF provides the market with two products that can create delicious baked goods with excellent taste and sensory characteristics," said John Helfrick, director, BASF Human Nutrition, North America.
"Our performance ingredients, Spongolit aerating emulsifiers and Lamequick whipping agents, are backed by BASF's 150 years of innovation. Together with Corbion, we will deliver the quality and technical integrity customers expect."
"Our customers in the sweet goods segment look to Corbion for solutions that help them succeed in this very competitive area. With this new partnership, and the addition of the Spongolit and Lamequick product lines, we're well prepared to meet their comprehensive sweet good needs," said Jim Robertson, senior product manager, Emulsifiers, Corbion.
Lamequick is a whipping agent based on non-hydrogenated fats that offers benefits such as high foam volume, while Spongolit is an aerating emulsifier which helps stabilize volume and crumb structure in all kinds of cakes.
