Coffee Beanery Rolls Out New 'Green' Cups
These new cold cups are made from corn and are fully compostable. The "greenware" cups open up more disposal options that have a reduced environmental impact.
11/04/07 Coffee Beanery shows that they are "coffee people who care" by introducing new, environmentally friendly cold cups in all of their U.S. stores. These new cold cups are made from corn and are fully compostable. The "greenware" cups open up more disposal options that have a reduced environmental impact.
On April 1st the new cups were rolled out in all U.S. stores and are now being used to serve all of their cold beverages. "Coming into the warmer part of the year we wanted to make sure that we were ready to make a statement that we want to do our part to be socially and environmentally responsible," said JoAnne Shaw, Founder and President of Coffee Beanery. "Our cold drinks really drive the business in the hot summer months, so this will make a very big impact."
Last year there were over 2.6 million cold cups that went out from Coffee Beanery's World Headquarters in Flushing, Michigan. They anticipate that the number will rise to over 3 million this year based on the growing popularity of their cold beverages. This summer they will highlight some of their popular cold beverages like the Black and White Frappalatte and the Carmel Crunch Swirl.
