27 Feb 2020 --- A team of technical experts is helping Coca-Cola North America launch “breakthrough beverages” in emerging categories – including kombuchas with less sugar, cultured ciders, keto-friendly smoothies and cold-brew coffees – in “record time.” Category blurring is now a predominant theme across industry, as large and established players quickly move into what was once considered a playing field for small businesses and new entrants. The company aims to achieve speed-to-market through leveraging an “agile, test-and-learn launch model.”