27 Jan 2020 --- Over the past ten to twenty years, the ripples of change in the global soft drinks market have risen to become “tidal waves of innovation, with new categories emerging constantly and genuine novelty flooding the shelves.” This is according to a new report from Innova Market Insights, which highlights that in the global shift in soft drinks, juices and carbonates may still be the two most active sub-categories worldwide, with growth gathering pace in alternative categories.
