06 Dec 2019 --- Pantone has hailed “Classic Blue” as its color of the year for 2020 in line with a rising industry trend for vibrant blue hues and cerulean tints in food and beverage applications. Consumer demand for intense colors that excite the senses is driving the trend, boosted by an added demand for naturality. Industry is increasingly looking for lively colors that occur naturally and can support clean label status.