05 Dec 2019 --- Industry leaders across sectors are ensuring that their offerings address the booming clean label trend. This was apparent at Fi Europe 2019, ongoing in Paris, where FoodIngredientsFirst spoke to a variety of companies showcasing their clean label offerings. People are increasingly turning toward ingredients perceived as being more natural, with a 2019 Innova Market Insights consumer survey highlighting that two in three global consumers specifically want to avoid products with ingredients that are difficult to understand.