CIROC Ultra Premium Vodka Adds New Pineapple Variety

08 Sep 2014 --- Sean “Diddy” Combs and the makers of CIROC Ultra Premium Vodka announce the newest addition to its flavor portfolio – CIROC Pineapple infused vodka.

The liquid that boasts a rich pineapple flavor with a touch of vanilla and a tropical finish joins CIROC Amaretto, CIROC Peach, CIROC Red Berry and CIROC Coconut, expanding the top-selling ultra-premium infused vodka line.

“We set the standard for Ultra Premium vodka with our previous flavors, consistently taking the #1 spot for vodka innovations. We’ve done it again with CIROC Pineapple,” said Sean “Diddy” Combs. “Our infused vodka flavors are consistently innovative and versatile. They are great for making delicious cocktails and smooth enough to be enjoyed neat or on the rocks.”

To build upon the endless summer positioning, the Ultra Premium spirits brand invites consumers to plunge into the Ultra Premium world of TROPICAL LUXURY. The integrated marketing campaign, anchored by the CIROC Pineapple “school of mixology” and regional CIROC Pineapple preview dinners, includes national print, digital and other experiential activities. To celebrate the new flavor launch, the brand has also been named the Official Toast of the Mercedes-Benz Fashion Week 2015 Spring/Summer Collections scheduled to take place through September 11, 2014. Beginning this month consumers can enjoy CIROC Pineapple at top restaurants, bars and lounges throughout the U.S.

“CIROC Pineapple encourages fans of the brand to live in a summer state of mind and experience the luxury of the tropics with every sip,” said Combs.

The versatility of the liquid offers consumers an expanded range for cocktail creativity. Recommended simple mixers are tonic, orange juice, and soda.

CIROC Pineapple offers a juicy, perfectly ripened pineapple flavor with a subtle hint of vanilla and silky smooth finish. The versatility of CIROC Pineapple allows for a great range of cocktail creativity. Launching nationally on September 1, 2014, CIROC Pineapple will be available in 50mL, 200mL, 375mL, and 750 mL, along with 1L and 1.75L sizes. The new flavor will be available to consumers at the suggested retail price of $34.99 for a 750mL bottle. The infused vodka is 70 proof and 35% ABV. As we toast to a never ending summer, the makers of CIROC remind everyone to celebrate responsibly.