Open Season: Busch Drinkers to Set Their Sights on Limited-Edition Hunting Packaging in Pursuit of Exclusive Trophy Cans

08 Sep 2014 --- Busch, the beer of choice for outdoorsmen for decades, is introducing a new trophy for hunters to set their sights on this hunting season. Starting Sept. 8, Busch fans can purchase Busch beer – with the same great taste they love – in a sleek, redesigned package, as well as enter to win the ultimate hunting getaway.

"For the past several years, we've had a great time playing around with the packaging designs during hunting season to celebrate our loyal drinkers who are avid outdoorsmen and have a passion for hunting," said Edison Yu, vice president of value brands at Anheuser-Busch. "New this year, we're giving our fans a chance to win an incredible hunting trip that will be the envy of everyone else at deer camp."

The 2014 Busch Hunting can will feature unique hunting graphics complete with silhouettes of deer, elk and duck over Busch's signature "blaze orange" background. The packaging will be randomly seeded with 60,000 special-edition "Trophy Cans," which consumers can use to enter the "Hunt Down a Trophy Can" contest and have the chance to win incredible prizes, including a once-in-a-lifetime hunting vacation.

After finding a special-edition Trophy Can, consumers are encouraged to capture a photo with the can, upload it through the Busch website. Each week, the two most creative submissions will be selected, and the winners will be rewarded with hunting equipment prizes.

All weekly winners will then be entered to win the Grand Prize – an all-expense paid hunting trip at Deer Creek Lodge in Sebree, Ky.

While the "Hunt Down a Trophy Can" promotion is open to entrants nationwide Sept. 8, through Nov. 30, the limited-edition Hunting packaging is only available in select states, primarily across the Midwest and South, from September through November. It is available in four pack sizes: 18-pack 12 oz. cans; 24-pack 12 oz. cans; 30-pack 12 oz. cans; and 25 oz. cans.