Cinnabon Premium Coffee Lattes Available Coast-To-Coast

12/01/07 The rapidly growing ready-to- drink (RTD) coffee business is set to further accelerate as Cinnabon Premium Coffee Lattes will soon be available to consumers coast-to-coast. With a distribution agreement between BYB Brands, Inc. and Cadbury Schweppes Americas Beverages (CSAB), consumers will now be able to enjoy the rich, smooth taste of Cinnabon Premium Coffee Lattes in 41 states.

"The $900 million ready-to-drink coffee market is already huge, and about to get much, much bigger," said BYB Brands President Norm George. "In just limited distribution, Cinnabon Premium Coffee Lattes won over consumers and independent reviewers as the best tasting RTD coffee drink, and now with coast-to-coast availability, Cinnabon Premium Coffee Lattes are about to become a household name. We are very pleased to be partners with CSAB due to their outstanding capabilities in the marketplace."

Cinnabon Premium Coffee Lattes are available in four flavors: Mocha Latte, Cinnamon Vanilla Latte, Caramel Nut Latte and Espresso & Cream. BevNet, an independent research and testing firm has rated Cinnabon Mocha Latte as the best tasting of all RTD coffees on the market. All other Cinnabon Lattes are ranked highest in their flavor categories versus competitive coffee drinks.