Chrysantis announces new new brand name for zeaxanthin products

14/06/05 ChrysantisTM, Inc. announces EZ EyesTM, a new brand name for its zeaxanthin products. Chrysantis General Manager Manuel Pavon says, "Zeaxanthin is one of the more difficult nutrient names to pronounce, and EZ Eyes is a lot easier to say and to remember. And as the only source of natural zeaxanthin on the market, it 's important for us to differentiate our products through branding." He goes on to say, "We are planning some educational events to help people remember the ingredient name and the brand, but in time, we hope EZ Eyes will become synonymous with natural zeaxanthin."

Zeaxanthin (zee-uh-zan'-thin) is a vital supplement for guarding against age-related macular degeneration, or AMD. Like lutein, zeaxanthin is produced in Marigold flowers. A typical Marigold flower carotenoid profile is 80 percent lutein and 5 percent zeaxanthin. Chrysantis has a wide range of proprietary zeaxanthin-lutein Marigolds with profiles that vary from 75 percent zeaxanthin and 5 percent lutein to 50 percent zeaxanthin and 50 percent lutein.

Chrysantis is working to build awareness about the importance of zeaxanthin in eye health, which has the potential to positively impact millions of people that either have or are at risk of having AMD, which is the leading cause of blindness in adults. According to Pavon, "Macular degeneration is one of the age-related conditions which people are learning to guard against. Recent research indicates that zeaxanthin supplementation is particularly important for women and for overweight people, making it a vital component of many supplement formulas."