Chr. Hansen Strengthens Colorfruit Range with Two New Natural Shades

The ColorFruit range is strengthened with the addition of two new natural shades; yellow and green developed specifically to enhance the visual appeal of transparent beverages while removing issues with off-taste.

17 Jul 2012 --- Existing micro-emulsion coloring solutions can give producers of transparent beverages a hard time due to an unpleasant side effect of off-taste. The two new Chr. Hansen natural colors utilise the latest advancements in emulsion technology to overcome these challenges.

“Many current transparent natural colors based on emulsions give off-taste when the dosage is increased to achieve strong vivid colors,” explains Ji Hoong Too, Product Manager, Chr Hansen. “This has hindered many customers who operate in markets with a consumer preference for vibrant colors from making visually satisfactory beverages using natural colors. The new ColorFruit colors will enable these markets to meet consumer demand.”

Further benefits of the ColorFruit Yellow 401 WSS and the ColorFruit Green 802 WSS are increased stability throughout shelf-life, excellent transparency and less foaming during processing so easier for producers to handle during processing and filling.

Comes in many shades

The ColorFruit range now covers the dark orange to yellow spectrum as well as green shades. Based on natural sources such as paprika, lutein and beta-carotene they represent an excellent natural alternative to the much-debated artificial colorants Sunset Yellow, Tartrazine and Quinoline Yellow. Chr. Hansen estimates that more than 40% of the world’s transparent beverages are colored orange, yellow or green.