Changing The Game: New Fasson Global Co-Ex Film LabelStock

These products will simplify the whole business of choosing and using self-adhesive labelling films, for both converter and brand manufacturer.

01/03/06 Leiden, The Netherlands - New proprietary Fasson self-adhesive film labelstocks – Fasson Global Co-Ex – are unveiled this month at the world’s largest labelling exhibition, Labelexpo Europe, in Brussels. Says Don Stoebe, Vice President and General Manager, Avery Dennison Roll Materials Europe: ‘We believe that Fasson Global Co-Ex films are genuinely a game-changer. They will simplify the whole business of choosing and using self-adhesive labelling films, for both converter and brand manufacturer.’

The self-adhesive labelling films market has become extremely complex in the light of the ever-increasing demands from brand owners for conformability over complicated container profiles and clarity, resulting in a product portfolio that embraces PP and PE for different substrates and different on-pack performance requirements. Says Mr Stoebe: ‘Fasson Global Co-Ex is a high-technology co-extrusion, combining the best features of all the standard film facestocks. Fasson Global Co-Ex films are available in gloss white and gloss transparent, topcoated and non-topcoated, and offer end users exceptional clarity and print quality, plus outstanding converting and dispensing characteristics. They really represent a simple labelling solution for a complex market.’

Healthy and beauty products and household chemicals – where self-adhesive labelling films are commonly used – are markets which will benefit from the properties of Fasson Global Co-Ex -- particularly its engineered combination of machine direction orientation and cross-direction conformability. ‘Because the film can be used on a broad spectrum of application substrates, including HDPE, PET, PE, PP, and glass (and, of course, for the ‘no label’ look), selecting, qualifying, and specifying film label substrates can be simplified.