Ceres Strong Ale Now Available Also in the New 2008

For the first time, the Strong Ale bottle was dressed up and put on the market in a limited edition two years ago, for the 150th CERES anniversary.

24/05/08 Ceres presents its new Strong Ale bottle in the new limited edition version. The new graphic identity of the mythical bottle, 2008 Art Edition, was exhibited, together with the works of 15 artists inspired by the Ceres world, on the occasion of the first edition of Ceres 4 Art, the one day exhibition promoted by Ceres at the Wannabee Gallery in Milan.

For the first time, the Strong Ale bottle was dressed up and put on the market in a limited edition two years ago, for the 150th CERES anniversary. Now, the 2008 Art Edition bottle, completely covered by a glossy black coat and displaying the wording Art Edition- which highlights the rich golden colour of the contents- becomes the new “limited edition collector’s bottle”.

Strong Ale, the double malt beer, produced by the Danish company, is traditionally brewed with barley and hop, ingredients which, combined with technological innovation and experience gained over one century and a half of history, make it compact, creamy and persistent.

Strong Ale, with a limited edition bottle is distributed in the major large-scale retail trade and organized distribution chains and in the best shops of the ho.re.ca channel. The three 33 cl bottle cluster is on sale in all major Italian hypermarkets and supermarkets at an average price of EUR4.20. The single 33 cl bottle may be found in day and evening bars, restaurants and nightclubs.