Cargill Introduces ‘The Chocolatier’s Workshop’ for Aspiring Chocolatiers
The Chocolatier’s Workshop will be taught and facilitated by a mix of Cargill specialists and industry experts.
08/09/08 Cargill announced that it will hold a three-day seminar, in Lititz, Pa., Nov. 10-12, for aspiring confectioners and chocolatiers who are serious about starting their own confectionery business. The course will introduce the basics of starting a successful business and will also include a hands-on confection-making session.
“We are excited about this new offering from Cargill. We are melding practical business tools with confectionery making,” said Courtney LeDrew, marketing specialist, Cargill Cocoa & Chocolate. “Our goal is to enable new confectioners and chocolatiers to be more effective and successful in realizing their dreams.”
The first two days of the workshop will be held in a classroom setting, where participants will learn about site selection, determining product mix, selecting and purchasing equipment, branding and packaging the product, fundamentals of marketing, advertising and promotion, understanding legal rights and obligations, and much more. The third day will focus on hands-on confection making, during which participants will learn about the theory of chocolate tempering and make their own confections. The Chocolatier’s Workshop will be taught and facilitated by a mix of Cargill specialists and industry experts.
