Cargill Acquires Leading Sunflower Oil Brand Sweekar
By adding Sweekar to our broad range of healthy and low absorption oils, we are now even better able to serve the growing number of health-conscious consumers in India.
3/28/2011 --- Cargill announced that it signed an agreement with Marico Ltd. to acquire its refined sunflower oil brand Sweekar. The scope of the acquisition is limited to the product brand only.
This acquisition not only strengthens Cargill’s existing portfolio of leading edible oil consumer brands, but also expands its market reach in India’s premium sunflower oil market. Cargill already produces and markets sunflower oil locally under its NatureFresh and Gemini brands.
"Acquiring the Sweekar brand underscores Cargill's long-term commitment to growing our consumer food business in India. Sweekar is an excellent fit with our existing strong brand portfolio of healthy and low absorption oils,” said Siraj Chaudhry, Chairman Cargill India.
“Sweekar is a well-established and trusted name associated with health, nutrition and goodness. By adding Sweekar to our broad range of healthy and low absorption oils, we are now even better able to serve the growing number of health-conscious consumers in India. We will build on Sweekar’s strong brand heritage and consumers will benefit from Cargill's commitment to quality, food safety, innovation and value,” added Chaudhry.
Cargill Foods India originates, refines, and markets a wide range of edible oils and fats to service the needs of food manufacturers, food service companies and consumers across India. Cargill’s NatureFresh, Gemini and Rath brands are amongst the strongest consumer brands in India. The business owns and operates three edible oil refineries located at Paradip (Orissa), Kandla (Gujarat) and Kurkumbh (Maharastra).
