Canadian Club Honors 150 Years of Tradition With U.S. Launch of 100% Rye Whiskey

24 May 2016 --- Canadian Club, the iconic brand that has produced high quality whisky since 1858, launches the award-­-winning Canadian Club 100% Rye Whisky in the United States. Due to the exceptional skill and care required to distill a pure rye whisky, Canadian Club 100% Rye is one of the few premium 100% rye whiskies on the market today. Boasting intricate flavors of caramel, vanilla and oak, Canadian Club 100% Rye offers a spicy, yet balanced finish.

 Produced by Beam Suntory Inc. partnersa Alberta Distillers Ltd., who have been perfecting the art of rye whiskies for 70 years, this new whisky combines the smoothness of Canadian Club with the distinct taste of rye, resulting in more complexity and character than standard rye whiskies. Bottled at 80 proof, it can be enjoyed neat, on the rocks or in a classic whisky cocktail.

“The rye whisky category has seen significant growth over the past five years, specifically with bartenders and cocktail enthusiasts, so we made it our mission to create the right product that would satisfy their discerning palates,” said Dan Tullio, Canadian Whisky Master Ambassador at Beam Suntory. “From the expert manufacturing process to the quality ingredients, this liquid stands above other rye whiskies on the market today. Canadian Club 100% Rye is what the label says it is. No corn. No barley. Nothing but rye.”

To achieve the best balance of flavor, aged liquid for Canadian Club 100% Rye is selected from three different types of barrels -­- brand new, white American oak barrels; once-­-used bourbon barrels; and Canadian whisky barrels -­- and blended to taste. The final product is a rye whisky that truly stands out in the  category.

“Canadian Club 100% Rye is a glorious all-­-rye whisky and more than just another line extension,” said Davin de Kergommeaux, Contributing Editor at Whisky Advocate and author of Canadian Whisky: The Portable Expert. “This whisky arrived with a rye-­-filled bang, loud enough to shake up the industry. For the first time in over a century, a mainstream brand has bottled an all rye-­- grain Canadian whisky. Finally, whisky lovers have been heard.”