Campbell Ranked 2nd On List of Top 50 Companies for Corporate Reputation

Campbell Soup Company earned a rating of 79.55 on a scale of 1-to-100. Campbell placed second behind Google on the CSRI 50, a list of the most socially responsible companies in the U.S.

17/10/08 In a recent survey of U.S. consumers conducted by the Reputation Institute and the Boston College Center for Corporate Citizenship, Campbell Soup Company earned a rating of 79.55 on a scale of 1-to-100. Campbell placed second behind Google on the CSRI 50, a list of the most socially responsible companies in the U.S.

“Campbell has worked to build and maintain its reputation and brand equity for more than a century,” said David Stangis, Vice President Corporate Social Responsibility. “This recognition is a testament to our focus on corporate responsibility, governance and creating an outstanding workplace and it certainly reflects the trust consumers have placed in the Campbell’s brand through the years. With our strategic focus on advancing a powerful commitment to sustainability and corporate social responsibility, we look forward to further enhancing our performance and reputation.”

Reputation Institute has been measuring corporate reputations rigorously since 1999. The ranking was created using data principally collected for Reputation Institute’s 2008 Global Pulse Study. In creating the CSRI, the researchers used a subset of survey results that focused on more than 200 companies with a dominant presence in the United States and believed to have a reasonably high recognition factor with the general public. The data used focused on the public’s perception about a company’s corporate citizenship, governance and workplace practices.

Long active in the communities where it operates, Campbell recently outlined plans to contribute $10 million to Camden’s neighborhood revitalization efforts, job training initiatives and projects designed to benefit youth, such as after-school and summer programs in its hometown, Camden, N.J. The $10 million Public Benefits Plan will be funded over the next five years by Campbell and the Campbell Soup Foundation, the company’s philanthropic arm. On October 14, 2008, the company broke ground on a $90 million expansion of its world headquarters. Campbell also plans to help develop an office park adjacent to its campus to attract new businesses to the city.

Campbell recently published its 2008 corporate social responsibility report, entitled “Nourishing People’s Lives,” which describes the company’s strategies, policies, programs and initiatives to bolster its commitment to corporate social responsibility, including environmental sustainability. Copies of the report are available at www.campbellsoupcompany.com/csr.