Bravo! Brands Inc. Initiates a Search for a Strategic Partner

09/04/07 Bravo! Brands Inc., a brand development and marketing company that promotes and distributes vitamin-fortified, flavored milk drinks and other beverages, announced that the Board of Directors has retained Cowen and Company, LLC to explore, in conjunction with management, strategic alternatives for enhancing shareholder value, one of which may include investments by strategic partners.

The Board has determined that now is an appropriate time to initiate an external process to explore strategic alternatives. During this process, the Company will continue to move forward with its business plan in the ordinary course. The Board noted that while it will review all options in consultation with its advisors, there can be no assurance of any particular outcome. The Company does not plan to release additional information about the status of the review unless and until a definitive agreement is entered into, a definitive decision has been made on a course of action or the process is otherwise completed.