Boo Koo Holdings, Inc. Launches a New Product with Coca-Cola Bottling Co. Consolidated

04/06/08 Boo Koo Holdings, Inc.an innovative beverage company, announced that its revolutionary new beverage BooKoo Burner+ will launch with Coca-Cola Bottling Co. Consolidated "Coke Consolidated", the nation's second largest Coca-Cola bottler.

Coke Consolidated will distribute BooKoo Burner to over 2,000 of its current convenience store customers throughout Nashville, Tennessee; Mobile, Alabama; Panama City, Florida and other surrounding markets.

BooKoo Burner is a major innovation in the energy drink category as it is the first to add protein with the typical energy drink ingredients such as taurine, ginseng, caffeine, b vitamins. It is a non-carbonated energy drink with 20 grams of whey protein. This new drink contains no sugar and only two carbohydrates. It provides the desired energy with the necessary protein.

"The launch of BooKoo Burner through one of the largest bottlers represents a significant opportunity to rapidly penetrate the energy beverage market," said Steve Solomon, Chairman of Boo Koo. "BooKoo Burner  is a revolutionary development for the energy drink category. In the past, some people drank an energy drink as well as a not so good tasting protein drink. BooKoo has mastered the formula to provide both energy and protein in a great tasting beverage."

BooKoo Burner will offer three great tasting flavors; Dangerine, a great tasting raspberry flavor with a blend of tangerine; Pummelgranite, Pomegranate one of the most successful flavors blended with blackberry; and Main Lime, a smooth refreshing lime flavor that is a pure balance of sweetness and tartness. All flavors will be available in 16 oz cans.

"We believe BooKoo Burner represents an exciting addition to the energy beverage market, and look forward to using our broad distribution network to provide consumers with the opportunity to enjoy the product," said Mel Landis, Sr. Vice President - Chief Marketing & Customer Officer.