Big House Wine Company announces the next exciting chapter for the iconic brand with all-new packaging and design, launching on May 9th, 2016. The new look reflects the California brand's "big, bold and rebellious" heritage and style by celebrating the personalities and figures of the Prohibition era – a time when the boundaries between outlaw and common citizen were blurred. Each historic character bent the rules to supply every-day people with a drink, and each paid the price in prison, otherwise known as the "big house."