29 Nov 2019 --- As sugar becomes more central to the obesity debate and the target of taxes, its reduction is key for many consumers and a reformulation driver for manufacturers. Two in five surveyed US consumers use sweeteners because they enjoy sweet things but want to reduce the calories, as highlighted by Innova Market Insights in its recent webinar on sugar reduction. Lu Ann Williams, Director of Innovation, highlights the key trends in sugar reduction and substitution, helping manufacturers deliver new indulgences that go “beyond sweetness.”