29 Nov 2019 --- Nestlé Japan is launching today its “Cacao Fruit Chocolate,” introduced in the form of a KitKat. The company says that this is the first chocolate confectionery that uses dried, powdered cacao pulp as a substitute for traditional sugar. The offerings made from 70 percent dark chocolate will be available at KitKat Chocolatory stores and through online mail-order. This launch comes at a time when consumers are increasingly seeking clean label offerings that also fight food waste. Further products sweetened with cocoa pulp will follow in other countries next year through some of Nestlé’s most popular confectionery brands.