09 Aug 2019 --- The increasingly health-conscious consumer and the rise of the healthy indulgence trend have both contributed to the demand for better-for-you cakes. This is according to Morten Hoffmann Kyed, Director Product Management at Palsgaard, speaking with FoodIngredientsFirst. “Purchasing decisions are influenced by a growing number of health-related considerations. Cake consumers may now variously expect their favorite products to be gluten-free, vegan, low-carb, egg-free, organic, low in sugar, low in saturated fat or low in trans-fat,” he adds.