Berry and Lemon Flavored LIV Sports Drink Now Available at Dean & DeLuca

03/11/06 Building on its popularity in Manhattan, LIV Natural, the innovative new sports drink, is now available at Dean & DeLuca. LIV, which is designed for athletes, active adults and kids, is positioned to dominate leading sports drinks in taste and health benefits. Differentiating it is LIV's use of agave nectar instead of high fructose corn syrup.

Its first two flavors are Berry and Lemon. Bottles come in a 20-ounce size with an SRP of $1.99-$3.00.

In Manhattan, LIV is also available at Grace's Marketplace, Food Liberation Market, Elm Health and Yura & Co.

Nancy Dince, COO of Ritorna Natural, commented, "We anticipated that penetrating the Manhattan market might take some time. Instead, we found that premier retailers such as Dean & DeLuca had been looking for a product like LIV. These retailers are leaders because they are always enthusiastic about new products with an edge."

LIV has also moved into Queens where it is available at Fresh Start Health Food Market, Astoria, and Q.B. Mini Mart and KM Lobby Mart in Forest Hills.

In addition to being delicious and healthy refreshment, LIV helps consumers recover more quickly from exercise or any form of exertion. LIV is a carbohydrate-based electrolyte drink that contains no artificial ingredients - no artificial flavors, dyes or sugars.

LIV is made with agave nectar, a natural, unprocessed source of sugar that the body breaks down more slowly, thus providing better, more balanced recovery after exercising, a tough work-out, a big game, or any other strenuous activity. In addition to agave nectar for sweetening, LIV contains rice syrup, which provides a healthy source of carbohydrates, another nutrient needed for recovery from exercise. Rice is an especially good carbohydrate, because it is easily digested and has no cholesterol. Rice has a neutral flavor, so drinkers only taste the fruit juices and other natural ingredients that give LIV its outstanding flavor.