Bembel-With-Care Apfelwein In A Can

27 Aug 2013 --- Germany’s Bembel-With-Care has launched Apfelwein in a can.

Aimed at young consumers, the company claims that it is the first sparkling apfelwein (cider) to be packed in a can. Apfelwein has traditionally been packed in glass and appealed mainly to older consumers in Germany.

The matt black varnished can carries the message ‘Handle Apflewein carefully, it's an object of cultural value’.