Barefoot Wine Launches Barefoot Bubbly Pink Moscato
27 Aug 2013 --- Award-winning Californian wine brand, Barefoot, has unveiled a new addition to its portfolio – Barefoot Bubbly Pink Moscato.
This latest launch is set to bring new consumers into the sparkling wine category, as well as add value to the sector.
The launch of Barefoot Bubbly Pink Moscato will be coupled with the introduction of new serving suggestions – including a range of cocktails – in order to identify new consumption occasions and encourage the year-round purchase of sparkling wine.
Barefoot Wine is the fastest-growing Top 20 wine brand* and the new Barefoot Bubbly Pink Moscato will follow the brand’s ethos of making wine more fun and less serious – alongside adding a little sparkle to the everyday.
The addition of Barefoot Bubbly Pink Moscato demonstrates the brand’s commitment to innovation, with recent figures showing that new consumers are entering the wine category through sweeter and more refreshing style products.
The launch of Barefoot Bubbly Pink Moscato will be supported by an integrated communications campaign, which will include sampling at more than 500 consumer events, a strategic PR campaign, trade marketing – including a necker promotion – and social media activity.
Barefoot Wine marketing manager, Yona Ellis, comments: “Barefoot Bubbly Pink Moscato is a fantastic addition to our existing range of outstanding wines that are fun, full of flavour and affordable. We want to offer styles that suit all tastes and Barefoot Bubbly Pink Moscato is guaranteed to attract new customers to the Barefoot brand, building on our record as the fastest-growing Top 20 wine brand.”
Barefoot Bubbly Pink Moscato is a fruity and refreshing sparkling wine, with luscious peach and tropical flavours – and a splash of raspberry. Barefoot Bubbly Pink Moscato can be enjoyed with fresh fruits, white cheeses, sorbet and on its own.
