BASF Reveals New Additions to its Aroma Ingredients Portfolio
27 Jun 2016 --- BASF exhibited its broad portfolio of aroma ingredients at the 2016 World Perfumery Congress at Fontainebleau Resort in Miami from June 13-15. The World Perfumery Congress (WPC) is a biennial event that provides an ideal forum to discuss the industry’s future trends and latest breakthroughs, attracting several hundreds of professionals in the fragrance industry.
Methylionone 70 and dihydrorosane, outstanding ingredients for fragrance compositions
As a premium sponsor of the event, BASF presented its full range of aroma ingredients and highlighted two new additions to its portfolio. Methylionone 70, an impactful fragrance material with a floral, woody and slightly fruity odor, and dihydrorosane, the newest addition to the rose portfolio with a rosy-floral-herbal note.
As a premium sponsor of the event, BASF presented its full range of aroma ingredients and highlighted two new additions to its portfolio. Methylionone 70, an impactful fragrance material with a floral, woody and slightly fruity odor, and dihydrorosane, the newest addition to the rose portfolio with a rosy-floral-herbal note.
BASF is one of the world's leading manufacturers of aroma ingredients. Its broad portfolio comprises citral and its downstream products among others such as L-menthol, geraniol, linalool and citronellol. “With the launch of methylionone 70 and dihydrorosane, our customers can source additional high-quality aroma ingredients with great value from BASF.” said Christian Seufert, Vice President BASF Aroma Ingredients.
BASF will enhance its supply capability for the flavor and fragrance industry
BASF also informed its partners in the flavor and fragrance industry about the progress of the new aroma ingredients complex in Kuantan, Malaysia, a joint venture with PETRONAS Chemicals Group. “Our customers will benefit from better product availability and a high level of supply reliability and security in the medium-term” highlighted Seufert. The construction of the complex is on track and first production quantities are expected to hit the market by the end of 2016.
BASF also informed its partners in the flavor and fragrance industry about the progress of the new aroma ingredients complex in Kuantan, Malaysia, a joint venture with PETRONAS Chemicals Group. “Our customers will benefit from better product availability and a high level of supply reliability and security in the medium-term” highlighted Seufert. The construction of the complex is on track and first production quantities are expected to hit the market by the end of 2016.
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