Bacardi Announces Nationwide Availability of Bacardi Mango Fusion

15 Apr 2014 --- BACARDÍ rum, the world’s best-selling and most awarded rum, announces its newest innovation is now available nationwide. The latest addition to the brand’s flavored rum family, BACARDÍ Mango Fusion, is a one-of-a-kind product that fuses the ripe flavor of mango with a recognizable hint of orange, creating an unforgettable taste experience.

BACARDÍ rum created the flavored rum category when it launched BACARDÍ Limon in 1995. BACARDÍ Mango Fusion joins the lineup of flavored rums both on- and off-premise and is available in 750 ml size for a suggested retail price of $14.99, in addition to 50 ml, 200 ml, 375 ml, 750 ml, 1 liter and 1.75 liter sizes.

“Mango is one of the most popular flavors on the market today, with its light, crisp profile,” said Toby Whitmoyer, vice president and brand managing director, rum category, at Bacardi U.S.A., Inc. “As leaders in the rum category, we’re committed to innovating to meet our consumers’ needs — and BACARDÍ Mango Fusion delivers on that promise,” he added.

The new product launch is supported with national digital media, on- and off-premise sampling and promotion.

BACARDÍ Mango Fusion is a BACARDÍ original flavor that’s great as a shot drink or mixed with fruit juices, lemon-lime soda or sweet and sour mix for a twist on cocktail favorites.