Attempt to trademark strawberry smell fails
Eden Sarl fails in its attempt to trademark the smell of fresh strawberries.
28/10/05 Paris-based Eden Sarl has failed in its attempt to trademark the smell of fresh strawberries. The company wanted to use the smell in soaps, face cream, stationery, leather goods and clothing.
An initial attempt to get trademark protection was dismissed by the European Union's trademark agency, and Eden took its case to the region's second highest court.
The company argued that while strawberries may look and taste different, they all smell the same, and as a result could be trademarked.
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