American Beverage Corporation and Innovative Candy Concepts Launch One-of-a-Kind Too Tarts SmartChoice Sourwave Juice Drink
SOURWAVE is an intensely flavored juice drink that brings the wildly successful sour flavor profiles that Too Tarts SmartChoice candy is known for to the beverage market.
18/05/07 American Beverage Corporation (ABC) has formed a partnership with Innovative Candy Concepts (ICC), manufacturer of America's best-selling and healthiest Too Tarts SmartChoice candy brand, to become the exclusive bottler and distributor of a new, one-of-a kind juice drink, Too Tarts SmartChoice SOURWAVE. Too Tarts SmartChoice SOURWAVE will rollout with national distribution at Wal-Mart Supercenters beginning May, 2007, and tasting demonstrations will be offered at select supercenter stores. SOURWAVE is an intensely flavored juice drink that brings the wildly successful sour flavor profiles that Too Tarts SmartChoice candy is known for to the beverage market. SOURWAVE flavors include Green Apple, Fruit Punch, Blueberry and Strawberry. The juice will contain 100% daily value of Vitamin C, 25% juice, no refined sugars and only 45 calories per bottle -- significantly less calories than most other drinks on the market.
"We are very excited about this product and our partnership with ICC Candy," comments Tony Battaglia, President and COO, American Beverage Corp. "Too Tarts SmartChoice SOURWAVE will bring the attitude and intense sour flavor that the young consumer has come to expect from the Too Tarts candy brands to the beverage section. In addition, parents will appreciate that we will be consistent with Too Tarts' reputation as a better-for-you, healthier alternative by offering a juice drink that has value-added benefits and an amazing taste unlike any other product."
Too Tarts SmartChoice SOURWAVE is packaged in 10 oz. squeeze and squirt PET bottles with full shrink sleeve labels featuring the vivid, imaginative images of the Too Tart "Dudes" that have been made popular by Too Tarts candy. The juice drink will be sold both as individual bottles and in 4-pack carriers.
"There is absolutely nothing else on the market in a juice drink that compares to Too Tarts SmartChoice SOURWAVE," said Armand Hammer, CEO and President of Innovative Candy Concepts and creator of the juice. "It's in a class all its own. In our own market research taste tests, this juice drink was the favorite over the top three other leading brands on the market, so we're confident it will be a winner."
