Amazon Fresh Launch In Germany Could Disrupt Retailers

05 May 2017 --- German online shoppers in Berlin and Potsdam can now order a range of groceries from Amazon Fresh which has launched in the cities and has plans for a nationwide roll out in the future.

Following months of speculation in the German retail space, Amazon Fresh finally announced its entrance into the country earlier this week with 85,000 items which is more than the average bricks and mortar supermarket. 

DHL is the logistical partner and will be making the deliveries.

AmazonFresh is available for members of the online giant’s Prime subscription service and the move in Germany is expected to push online sales of food which have reportedly been sluggish so far. Forecasts are that it will also disrupt the traditional retailers. 

AmazonFresh is also partnering with some local suppliers and of the thousands of groceries available, Amazon Fresh items include chocolate, coffee and bread from 25 local stores for US$10.87 a month for unlimited deliveries on orders over €40 (US$43.85). 

In addition to collaborating with the local enterprises, including coffee company Sagers and chocolate manufacturers Rausch, Swiss-owned supermarket chain based in Germany, Tegut, will be selling its private labels.

Amazon initially launched its fresh food delivery service in 2007 in Seattle and over the years has expanded to several other cities in the US, followed by a London launch in 2016. 

Online shoppers can take advantage of flexible delivery options Monday to Friday. If an order is placed by midday, the delivery will be made in time for dinner, according to Amazon Fresh. And if late-night orders are placed up until 11pm, groceries will be delivered the next day in a selected two-hour delivery spot.