09 Sep 2020 --- The COVID-19 pandemic has led to high levels of uncertainty and decreased confidence among consumers, according to the latest insights from Agrana Fruit, part of the Agrana Group. “Even before the pandemic, consumer needs for more transparency and traceability in the supply chain of food has been a trend, which was boosted even more by the impact of COVID-19,” Melanie Sturm, Global Market & Customer Insights Manager at Agrana Fruit, tells FoodIngredientsFirst.
