Sober curious: Partake Brewery raises US$4m for low calorie non-alcoholic beers
09 Sep 2020 --- Canadian non-alcoholic beer brand Partake Brewery has raised US$4 million in its first funding round to accelerate growth specifically in the US market.
The latest funding allows the brand to secure key hires, grow its distribution and retail network, and build consumer brand awareness.
“We are thrilled to be joined on our mission to transform the non-alcoholic beer category by such an accomplished team of investors, board members and advisors,” says Ted Fleming, Founder and CEO of Partake Brewing.
Self-funded since launching three years ago, the brewery offers a variety of craft non-alcoholic beers with ten calories and two grams of carbs per can. Its offerings are currently available through retailers such as Total Wine & More and Whole Foods Market.
The company has received international awards for product quality and innovation including a Gold Medal at the World Beer Awards for Best Non-Alcoholic Beer.Partake Brewing was founded by Fleming after a diagnosis of Crohn’s Disease led him to give up alcohol. He turned to drinking non-alcoholic beer to maintain the connection and interaction that comes with social drinking.
He was inspired to brew his own offering after discovering taste and variety were missing from his current brews.
The company has received international awards for product quality and innovation including a Gold Medal at the World Beer Awards for Best Non-Alcoholic Beer.
Partake Brewery’s first institution funding is led by CircleUp, ExportDevelopment Canada (EDC), Natural Products Canada, McLean & Associates and Barrel Ventures.
The “sober curious” movement is gathering pace in the beverage arena as more individuals choose to lower their alcohol intake or remove it altogether. It is expected to mature, evidenced by the rollout of diversified offerings in this space.
Edited by Benjamin Ferrer
