18 Dec 2019 --- DDW The Color House is tapping into the demands for natural colors with a story through its expanded portfolio, as presented at the recently concluded Fi Europe 2019 in Paris, France. FoodIngredientsFirst learns firsthand from the show floor how consumer appetite for natural food colors is taking the industry by storm, as demand for traceable and transparent products is adjunctly propelling NPD in the clean label space. Increasingly spotlighted this year, plant-based shades are continuing to see traction on the market while artificial colors are gradually phased out of product offerings.