28 Aug 2018 --- The image of veganism is undergoing the most radical change in its history while shedding some tired, old stereotypes – that’s according to The Vegan Society itself. The group proudly states that consumers now closely associate eating vegan with health, fitness and well-being – all huge trends that are dominating the global food industry. The word “vegan” didn’t even exist until 1944 when The Vegan Society’s co-founder coined it, but today it can now be seen on menus and products around the world. This week, Unilever announced the launch of vegan Magnum ice cream bars in Sweden and Finland.