Expanding innovation pipeline: Barentz announces TasteStrik joint venture

14 Jun 2019 --- Barentz International has entered into a joint venture with TasteStrik, a Dutch family business and a leading developer, producer and supplier of high-quality flavorings and ingredients for the bakery, cereal, chocolate, confectionery, culinary, dairy and specialty foods industry. The move expands Barentz’ activities in “the dynamic world of taste in food,” according to the company and will give the global ingredients distributor a broader diversity of sources to deliver solutions for taste concepts.

The joint venture will also offer TasteStrik – which has a proven track record in developing, manufacturing and distributing high-quality flavorings and ingredients for the European Food market – the knowledge and expertise of Netherlands-based Barentz’ global network. 

The joint venture also supports Barentz’ strategy of offering the broadest portfolio of quality ingredients in the life sciences industries, while both companies will continue to develop innovative ideas thanks to their expertise and network of specialized labs. 

Last month, Barentz International acquired Finland-based Casmo Oy, a specialized distributor of casings, smoke condensates and flavors for the meat industry. The takeover builds on Barentz’s current wide range of products and allows the company a greater diversity of sources for delivering quality solutions within the meat industry.

“This is a promising joint venture, where both parties will immediately benefit from each other’s strengths,” says Robert Strik, Managing Director of TasteStrik. “For TasteStrik, and for me personally, the customer-centered and entrepreneurial spirit of Barentz are of decisive importance.”

For Barentz’ CEO Hidde van der Wal, TasteStrik’s taste expertise is an excellent addition to the Barentz family of Food & Nutrition Solutions. “This is where we bundle all expertise and skills we have throughout our organization to devise and implement innovative and suitable solutions,” he says. “TasteStrik’s sophisticated application lab in Eemnes, in the Netherlands, will be a valuable addition to our global network of 15 labs with 50 food engineers.”