Wolf Blass Green Label in PET

pr.1718.jpg

21 May 2009 --- The new unfilled PET packaging format is about 90% lighter than the industry average standard glass bottle, thus, saving on GHG emissions generated during production and transport.

21/05/09 Taking a leading position in innovation in the Australian wine industry, the new Wolf Blass Green Label presents a packaging alternative with a lower greenhouse footprint.

Through the production of its Green Label wines, Wolf Blass becomes the first Australian wine company to reduce greenhouse gas emissions (GHG) in the order of 29 per cent; a claim substantiated by a full product Life Cycle Assessment (LCA)*.  

Produced in a 51g PET bottle where the industry standard is a 515g glass bottle,  Wolf Blass Green Label wines are set to launch nationally in May, following 12 months of trial, development and analysis with bottle supplier, VIP Packaging.

The new unfilled PET packaging format is about 90% lighter than the industry average standard glass bottle, thus, saving on GHG emissions generated during production and transport.

The new format also makes the wines easier to transport, handle and pour.

Further, PET is a food standard plastic, 100% recyclable and shatterproof meaning no risk of broken glass. It's a perfect alternative. The packaging can easily be crushed and folded, minimising household waste.

 “We have been working on our PET wine bottle solution for some time now with the objective of making sure we wouldn’t compromise the taste of the wine, quality or aesthetics of the packaging," says Daryl Black, VIP Packaging’s PET Business Manager.

"After numerous trials and international consultation, we’re confident we have now reached this point.”

Using DiamondClear active oxygen scavenging material, available through an exclusive licensing agreement with Constar International, VIP Packaging has addressed one of the biggest stumbling blocks associated with plastic packaging for wine – the lifespan of both empty and filled bottles.  

Technology prior to DiamondClear offered a shorter shelf life for the previous formats of PET bottles which generally required storage in a chilled environment prior to use and subsequent filling within 2 weeks of actually being produced.

VIP Packaging’s new bottles, using the latest DiamondClear scavenging technology, do not require this treatment; thus they eliminate refrigerator usage and associated energy consumption.  

At the forefront of innovation, the new Wolf Blass Green Label wines are the first wine products released in Australia to use DiamondClear technology.  

The core benefit of this technology include its long history of use in the food industry.

Oxygen scavenger activation is assisted by the presence of moisture introduced at the time of filling. Gram for gram, DiamondClear oxygen scavenging material has approximately five times more oxygen absorption capacity than competing scavenger technologies.

The active monolayer materials absorb oxygen, not only limiting the amount of oxygen which ingresses into the bottle, but also assists with the removal of oxygen from the head space ensuring the wine delivers the same quality, taste and fresh fruit flavours within a best before date of 12 months.  

“Green Label is an ideal solution for a more sustainable alternative packaging choice presenting a lower greenhouse footprint," says Oliver Horn Global Brand Director, Wolf Blass.

"The packaging is in response to  market demand and a clear consumer insight suggesting that 96% of consumers today claim they’d like brands to show them how they are helping climate change and the environment.” (STW Group Ltd, Climate Change 2007)    

VIP Packaging offers three stock lines as part of its new PET bottle range; including a 750ml Burgundy style format, plus a 750ml and 187ml Bordeaux style bottle.

Compatible with aluminium metal closures and plastic Novatwist closures, VIP Packaging’s PET wine bottles meet applicable food contact regulations in Australia, USA and EU.  

VIP Packaging has the exclusive license to use the DiamondClear oxygen scavenging technology in Australia and New Zealand and has partnered with Uno Packaging (www.unopackaging.com) for the distribution of this product.

 

Related Articles

Business News

WWF Soy Scorecard Shows That Too Many European Companies Are Hiding Their Soy Use

30 May 2016 --- European companies that buy and use soy as animal feed in meat and dairy production are doing the least to address adverse impacts of soy production on the forests and savannahs of South America.

Business News

Heineken Signs Joint Venture Agreement With Asia Brewery Incorporated in the Philippines

30 May --- Heineken International B.V. (HEINEKEN) has signed a joint venture agreement with Asia Brewery Incorporated (Asia Brewery, Inc.). Asia Brewery, Inc. is a large beverage producer in the Philippines and is owned by LT Group, Inc. (LTG), a listed company with a diversified portfolio of consumer-focused businesses.

Food Ingredients News

Huge Potential Growth Market for Meat Substitutes

30 May 2016 --- In 2005 Meatless began with a meat substitute made from lupine, and now the company has more than 20 products in its portfolio. At the forthcoming IFT Food Expo in Chicago, the gluten-free, rice-based version will take the spotlight.

Business News

Morrisons Recalls Salmon Skewers Due to Incorrect Allergen Labelling

30 May 2016 --- Morrisons is recalling its ‘4 Salmon Skewers in a BBQ Dressing’ because the ingredients list does not mention milk correctly as an allergen. This means the product is a possible risk for anyone with an allergy or intolerance to milk or milk constituents.

Business News

Flowers Foods Increases Quarterly Dividend

30 May 2016 --- Flowers Foods (NYSE: FLO) announced that its board of directors has declared a quarterly dividend of $0.16 per share, an increase of 10.3% over the same quarter last year. This is the 55th consecutive quarterly dividend paid by the company and is payable on June 23, 2016 to shareholders of record on June 9, 2016. This action increases the annualized dividend rate to $0.64 per share from $0.58 per share at this time last year.

More Articles