Wolf Blass Green Label in PET

pr.1718.jpg

21 May 2009 --- The new unfilled PET packaging format is about 90% lighter than the industry average standard glass bottle, thus, saving on GHG emissions generated during production and transport.

21/05/09 Taking a leading position in innovation in the Australian wine industry, the new Wolf Blass Green Label presents a packaging alternative with a lower greenhouse footprint.

Through the production of its Green Label wines, Wolf Blass becomes the first Australian wine company to reduce greenhouse gas emissions (GHG) in the order of 29 per cent; a claim substantiated by a full product Life Cycle Assessment (LCA)*.  

Produced in a 51g PET bottle where the industry standard is a 515g glass bottle,  Wolf Blass Green Label wines are set to launch nationally in May, following 12 months of trial, development and analysis with bottle supplier, VIP Packaging.

The new unfilled PET packaging format is about 90% lighter than the industry average standard glass bottle, thus, saving on GHG emissions generated during production and transport.

The new format also makes the wines easier to transport, handle and pour.

Further, PET is a food standard plastic, 100% recyclable and shatterproof meaning no risk of broken glass. It's a perfect alternative. The packaging can easily be crushed and folded, minimising household waste.

 “We have been working on our PET wine bottle solution for some time now with the objective of making sure we wouldn’t compromise the taste of the wine, quality or aesthetics of the packaging," says Daryl Black, VIP Packaging’s PET Business Manager.

"After numerous trials and international consultation, we’re confident we have now reached this point.”

Using DiamondClear active oxygen scavenging material, available through an exclusive licensing agreement with Constar International, VIP Packaging has addressed one of the biggest stumbling blocks associated with plastic packaging for wine – the lifespan of both empty and filled bottles.  

Technology prior to DiamondClear offered a shorter shelf life for the previous formats of PET bottles which generally required storage in a chilled environment prior to use and subsequent filling within 2 weeks of actually being produced.

VIP Packaging’s new bottles, using the latest DiamondClear scavenging technology, do not require this treatment; thus they eliminate refrigerator usage and associated energy consumption.  

At the forefront of innovation, the new Wolf Blass Green Label wines are the first wine products released in Australia to use DiamondClear technology.  

The core benefit of this technology include its long history of use in the food industry.

Oxygen scavenger activation is assisted by the presence of moisture introduced at the time of filling. Gram for gram, DiamondClear oxygen scavenging material has approximately five times more oxygen absorption capacity than competing scavenger technologies.

The active monolayer materials absorb oxygen, not only limiting the amount of oxygen which ingresses into the bottle, but also assists with the removal of oxygen from the head space ensuring the wine delivers the same quality, taste and fresh fruit flavours within a best before date of 12 months.  

“Green Label is an ideal solution for a more sustainable alternative packaging choice presenting a lower greenhouse footprint," says Oliver Horn Global Brand Director, Wolf Blass.

"The packaging is in response to  market demand and a clear consumer insight suggesting that 96% of consumers today claim they’d like brands to show them how they are helping climate change and the environment.” (STW Group Ltd, Climate Change 2007)    

VIP Packaging offers three stock lines as part of its new PET bottle range; including a 750ml Burgundy style format, plus a 750ml and 187ml Bordeaux style bottle.

Compatible with aluminium metal closures and plastic Novatwist closures, VIP Packaging’s PET wine bottles meet applicable food contact regulations in Australia, USA and EU.  

VIP Packaging has the exclusive license to use the DiamondClear oxygen scavenging technology in Australia and New Zealand and has partnered with Uno Packaging (www.unopackaging.com) for the distribution of this product.

 

Related Articles

Food Ingredients News

Tate & Lyle Offloads Moroccan Corn Processing Plant to ADM

09 Feb 2016 --- Tate & Lyle, the maker of artificial sweetener Splenda, is selling off its small, corn wet mill in Morocco to US company Archer Daniels Midland (ADM), as the British company looks to focus on its Speciality Food Ingredients business across Europe, Middle East and Africa.

Food Ingredients News

Mars to Remove All Artificial Colors From its Human Food Portfolio

09 Feb 2016 --- Mars, Incorporated have announced that it will remove all artificial colors from its human food products as part of a commitment to meet evolving consumer preferences. This five-year effort will impact chocolate, gum, confection, food and drink brands.

Business News

INTERVIEW: Böcker Eyes Gluten Free Platforms for Sourdough Product Opportunities

09 Feb 2016 --- Fourth generation Dr. Georg Böcker is a food technologist and became managing director of Ernst Böcker GmbH & Co KG in 1995. Under Böcker’s leadership, the company has continued its successful research and development in the field of sourdough-starters and dried natural sourdough products.

 

Food Ingredients News

New Sodium Reduction Solution to Launch at New York Restaurants

09 Feb 2016 --- Concern about excessive sodium intake in FF/QSR restaurant foods has been rapidly growing, with calls for mandatory regulation and other initiatives directed toward the reduction of salt consumption. In response, Salt of the Earth Ltd. makes its Umamix flavor-enhancement product available to restaurants. Umamix is a proprietary, savory mix of quality sea salt and vegetable extracts. It is rich in umami, the distinctive, flavor-boosting “5th taste.” The all-natural formula is designed to reduce sodium and MSG use in food applications and recipes.

Food Ingredients News

Low-Dust Flours Prove Their Health Protection Properties

09 Feb 2016 --- GoodMills Innovation has enjoyed success in the German Health and Safety Prize 2015. The company’s low-dust technical processing flours achieved second place in the category “technological solutions for small and midsized companies”. Its processing flours create significantly less dust than comparable products from other suppliers and can help to prevent or reduce problems associated with job-related respiratory diseases.

More Articles