Swedish Drink with Chili Heat Finances International Expansion with Crowd Funding
07 Mar 2016 --- Caliente draws inspiration from the world, but have its feet firmly placed in Swedish values of quality and transparency, health and naturalness. The sophisticated, yet fiery drink has won “Best Adult Premium Drink” at World Beverage Innovation Awards 2015 and “Best New Organic Drink” at Nordic Organic Awards.
Caliente, the Swedish brand, have launched their unique drink since closing deals with premium distributors in China, Dubai and Denmark.
“Caliente is a new Swedish brand and a highly unique drink, which makes the international feedback to date pretty amazing,” says CEO and Founder Thomas Adner.
Since the market launch March 2015, the company has made an impact in Sweden and it’s clear that the drink fills a gap.
Meeting current drink trends
The non-alcoholic alternatives available today are still limited, and a great majority is either boring or unhealthy; standard choices of sugary sodas, juices, water, and of course the sad non-alcoholic versions of beer or wine. Caliente is the first chili-infused premium non-alcoholic drink giving you a rush, without compromising on taste, nature or health.
Because capsaicin, similar to alcohol, activates the reward center in the brain that in turn releases endorphins and feelings of happiness. It’s all natural and organic, full of natural flavor and a social drink for urban people who can stand the heat, at any time and any place.
“We’ve dared to meet the growing, global trend of non-alcoholic drinks for adults in new way,” Thomas explains. “Our aim is to be a leading brand within the non-alcoholic premium drinks category. However, we’ll make sure not to overstrain ourselves and have set the aim to be present in a total of six markets in 2016, focusing on urban centers with a high concentration of our target group.”
Caliente is stocked in 500 cafés, street food places, eco/premium stores and restaurants throughout Sweden. Trensums is their main industrial filling partner – specialized in contract manufacturing and with on-going collaboration with 4 of the world’s 10 largest Food & Beverages companies. They are certified organic, have high quality standards and will ensure capacity for rapid international growth.
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