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Top Ten Trends for 2020

 07 Nov 2019

Innova Market Insights releases its Top Ten Trends for 2020, using its ongoing analyses of global developments in food and drink launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the Top Ten Trends identified for 2020, key themes from previous years, including “Discovery: The Adventurous Consumers,” “The Plant Kingdom,” “Alternatives To All,” “Green Appeal” and “Snacking: The Definitive Occasion” will also continue to feature strongly.

This webinar is highlighting the first 5 trends. For the full version reach out to us at

08 Sep 2020 | Kerry Health and Nutrition Institute

Plant-based proteins are often perceived as being a healthier and more environmentally-friendly option and can play a key role in reducing the environmental footprint of food production systems. However, this should not overshadow that the over-reliance on a limited number of crops can cause issues such as... Read More

01 Sep 2020 | AtSource by Olam

Consumer interest in traceable food ingredients has never been as big as it is today. Worldwide, consumers demand more information about where their products come from and proof that what they purchase is safe and sustainable for both people and planet. In this webinar you will get a complete overview on how... Read More

27 Aug 2020 | Arla Foods Ingredients

Starting out as a sports nutrition supplement, protein has transformed into a highly sought-after ingredient. Consumers are also increasingly seeking organic, natural, wholesome foods that still deliver functional and health benefits. Arla Foods Ingredients provides insights into the organic health food... Read More

18 Aug 2020 | Arla Foods Ingredients

A shortage of natural, organic protein ingredients has prevented many manufacturers from entering the organic market. However, there remains plenty of opportunities for dairy solutions in this space. In this webinar, Arla Food Ingredients give valuable insights into how to make, and go to market, with... Read More

29 Jul 2020 | Innova Market Insights

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

01 Jul 2020 | DuPont

DuPont’s new lactase enzyme solutions answer the growing consumer demand for dairy products that are lactose-free, as well as offering a more desirable nutritional profile in terms of sugar and fiber content. Bonlacta is DuPont’s latest North American enzyme, while flagship lactase Nurica launched in Europe... Read More

18 Jun 2020 | USDEC

Today’s consumers want the complete package when it comes to their favorite snacks – delicious taste, global flavor and texture adventure, portability, balanced nutrition, indulgence and sustainability. The protein snack category is diversifying in response to consumer wishes, including a widening array of... Read More

28 May 2020 | Almond Board of California

The popularity of products that cross the snacking and confectionery categories has grown in recent years, with more and more products featuring a sweet twist alongside healthful ingredients. Additionally, consumers are purchasing indulgent comfort foods to help deliver joy during difficult days of at-home... Read More

21 May 2020 | Innova Market Insights

Flavors are more than ever at the center of new product innovation as ethnic flavors continue to expand globally. Meanwhile, storytelling is key to engaging with consumers. Health is top-of-mind for consumers while wellness flavors such as botanicals continue to thrive. At the same time, indulgence remains a... Read More

30 Apr 2020 | Bunge Loders Croklaan

Bunge Loders Croklaan (BLC), a Dutch supplier in specialty oils and fats for the food industry, has made moves to reduce levels of 3-monochloropropanediol esters (3-MCPDe) in its oils portfolio. This comes ahead of expected European legislation that will impose limits on the potential compound within its... Read More

22 Apr 2020 | CP Kelco

According to a recent Innova Market Insights survey*, nearly nine in ten consumers around the world expect companies to invest in sustainability. CP Kelco has implemented a Triple Bottom Line sustainability strategy to align its values with its customers, suppliers, employees and stakeholders. In this... Read More

15 Apr 2020 | Innova Market Insights

A healthy brain is one that has the ability to remember, concentrate and maintain a clear and active mind. Increasingly, it’s not just the senior population who are concerned with optimizing such functions, but also younger consumers who are managing careers, families and social lives while striving to... Read More

31 Mar 2020 | Kerry Health and Nutrition Institute

Fermented foods have appeared on countless food and nutrition trends lists this year, seemingly rocketing to a top industry priority in a very short period of time. We’re seeing the word ‘fermented’ find its way into all aspects of food and beverages, not just cultured foods or probiotics. When a trend grows... Read More

12 Mar 2020 | Innova Market Insights

The influence of Innova’s Top Ten Trends for 2020 is clearly apparent in the dairy category, which is facing key challenges in remaining viable. Meanwhile, consumer tastes are ever-changing and interest in the origin of dairy products remains strong. In this webinar, Lu Ann Williams, Director of Innovation... Read More

23 Jan 2020 | Innova Market Insights

Major themes of health, sustainability and consumers' appetite for adventure are driving NPD in the snacking space. Consumers increasingly seek out craveable textures in food and beverages, which makes for a heightened sensory experience while elevating indulgent sensations. For the full webinar covering the... Read More

10 Dec 2019 | Kerry Health & Nutrition Institute

The aging population is the fastest growing segment of society. Increasingly longer lifespans mean many of us will be elderly for longer than being middle-aged or a child. As longer life brings great opportunities, it also brings great challenges. The aging process is different for everyone, while nutrition... Read More

27 Nov 2019 | Biosearch Life

Human breast milk is considered the gold standard in infant nutrition, but breast milk substitutes are needed in certain situations. Since the beginning of the 21st century, the market has demanded high quality infant formula that provides newborns with the protective effects of breast milk. Therefore,... Read More