Innova Market Insights releases its top ten trends for 2018, using its ongoing analyses of global developments in food and drinks launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the ten trends identified for 2018, key themes from previous years, including clean label, free from, protein content, sugar reduction, gut health and plant-based options will also continue to feature strongly.

Innova Market Insights releases its top ten trends for 2018, using its ongoing analyses of global developments in food and drinks launch activity to highlight the trends most likely to impact the food and drinks industry over the coming year and beyond. In addition to the ten trends identified for 2018, key themes from previous years, including clean label, free from, protein content, sugar reduction, gut health and plant-based options will also continue to feature strongly.