The rise of plant-based proteins
22 Sep 2020 | ADM
The booming interest in alternative proteins is driven both by shifts in buyers’ lifestyles and a deepening awareness of the importance of health and well-being. As the trend expands from niche to mainstream, consumer expectations for plant-based products continue to grow, and this presents a host of challenges for food producers. From taste and texture to nutritional profile and visual appeal, plant-based products need to deliver an appealing experience to have a hope of becoming a hit in an increasingly crowded market.
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