Sweet Delight – Decoding consumer bakery decisions
30 Apr 2024 | Cargill
Indulgence remains one of the essential reasons for purchasing bakery products. However, new research shows that consumers want the best of both worlds and expect tasty products with a healthier profile. Join our webinar to discover our proprietary insights and better understand today’s bakery consumer behavior and the role that texture, ingredients and claims play in product success. Get Inside bakery product market trends and what they mean for you. Discover our new “Sweet Delight – decoding consumer decisions” research on evolving consumer demands. Learn why Cargill’s solutions will help you achieve the desired textures in baked goods and contribute to the overall indulgence.

Camiel van Beek
Category Director Bakery and Functional Systems

Ellie van der Burg
Bakery Marketing Manager

Tomasz Skrzypczak
Insight Senior Specialist
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