Using milk and oat based proteins in plant-based markets
15 Nov 2018 | Valio
Finnish-based dairy company, Valio, presented their latest food innovations and tailor-made ingredients solutions – including Valio MiFU, a new, milk-based alternative to meat. "Valio is addressing key industry food trends including vegetarianism and flexitarianism and creates solutions that manufacturers globally can adapt to local market needs," Timo Pajari tells FoodIngredientsFirst at SIAL last month. Valio’s products and food ingredients satisfy the demand for high quality, high protein and lactose-free dairy. The company also presented their new concepts in vegan dairy, using oat and vegetable proteins.
This is Elizabeth Green.
I'm at Seal in Paris 2018.
I'm with Timo Payari from Valia.
Now Valio are presenting their meat-free innovations this year.
Maybe you can explain to me a little bit about what you have on the stand today.
Thank you, Elizabeth.
Yes, Valio is the most innovative dairy company in the world, and this year, on top of our dairy ingredients, we are We are also introducing a couple of alternatives for meat.
So we are introducing here in Sealmifu, which is meat-free strips.
These are made from made from Finished milk, and they are substitute for meat.
You can use these products in in in everyday cooking.
They come in many different tastes, also, they come with the, Original non-spiced version and this has been just selected to the nominee for innovation award by jury of Seal.
So these are really something new and innovative.
Why do you think these stand out on the market against other competitors?
What's different about your products?
They are.
The texture of this and the mouth feel is very much like meat.
Also, the nutritional facts are promoting this over any other alternatives because the meat protein is the protein which is superb to any other, any other protein, so this contains all the nine essential amino acids which are.
Needed for the human body.
So there is a nutritional fact, but also you can substitute meat very easily because the texture is the same.
Me personally, I have children at home and they have difficulties to adapt to a new kind of a texture.
So the texture and taste of these are very easy.
So they provide an easy alternatives for meat, and they are much more sustainable.
And on top of these Mfu strips, Valo is also introducing totally vegetable-based alternatives for traditional dairy products, and, and any, any other snack products.
So Valo has just recently launched an Oddly good brand and in, in our oddly good brand.
The products are based on oats.
They are really rich in protein, and, they are alternatives for traditional yogurt.
There are also oat-based drinks, alternative for, for, traditional milk or any, any other, any other, beverage.
And these oddly good product range, they contain also porridge, which is 100% based on on on on vegetables.
So by by doing this.
We try to attract new customer segments.
The market seems to be very fragmented.
People want to have a very specific selection according to their tastes, so this is good.
In addition to our traditional product trains made from finished fresh milk, the plant-based market and the vegetarian market is obviously booming, isn't it?
Can we expect to see further innovation in this area from Valio?
Valio continues to listen to our customers, and we follow the market very, very carefully, so we can see that this vegan diet is gaining more popularity.
And like you see, we have developed alternatives for those segments, so this vegan continues to be a big trend.
It's good for the planet.
It's good for good for the people, good for the health.
So for sure we do see that this is this is.
Kind of a mega trend in the food industry which takes place.
Are you focusing your launches mainly in Europe then, or are you looking to expand elsewhere?
Valio is exporting its products to more than 60 countries, so our main consumer market is definitely in Finland and in Sweden.
Close to our home markets, but we are doing new launches now, for example, in Poland, also in the UK, and we are also quite advanced in in Spain.
Val is also having its subsidiaries in the US and also in China and Estonia and one in Russia.
So of course we are looking to expand retail sales to those areas as.
So there's lots to expect from the company then.
Absolutely.
That's great.
Thank you very much.
Thank you, Elizabeth.
